Front Office

Front Office
Front Office
 
[dt. »vorderes Büro«], Einrichtungen und Applikationen, die im Bereich E-Commerce dem direkten Kundenkontakt dienen; dazu zählt man z. B. ACD-Anlagen in Call Centern oder Customer-Relationship-Management-Systeme (CRM). Es wird eine ganze Reihe von kommerziellen Anwendungsprogrammen mit diesem Namen und den angeführten Aufgaben vertrieben. Im Ggs. dazu steht der Ausdruck »Back Office« für alle nicht vom Kunden einsehbaren Prozesse und Anwendungen.

Universal-Lexikon. 2012.

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